With a burgeoning economy and a youthful population, Saudi Arabia is experiencing a significant rise in the consumer electronics, computing, mobile, and entertainment markets. Customers are embracing state-of-the-art technologies to improve the quality of their lives.

Modern Electronics Company ("MECL") has been the Kingdom's exclusive distributor of Sony products since 1970. The Company is the consumer electronics market leader with more than 40% market share. MECL has a team of 500 people carrying out its mission across the Kingdom of Saudi Arabia.

MECL's integrated and specialized team operates seamlessly over value chain activities of marketing, sales, distribution, and customer services. The team works towards one goal which is to achieve total customer satisfaction. To sustain its market leadership position, MECL focuses its attention on its customer's demands and the constantly changing business environment. MECL continuously improves its business model and organization - endorsing flexibility, emphasizing product knowledge, and further raising the standards for quality of services to its customers.