In 1942, a dazzling idea saw the light in the city of Jeddah, in the area of Old Jeddah more specifically. An ingenious concept sparkled in the mind of Sheikh Mohammad Obeid Al-Guthmi, who envisioned a new horizon for Home Beauty. His ambition took him to the East and the West to bring back home the best and most stylish curtains, upholstery fabrics and accessories. Sheikh Mohammad’s idea was as big as his ambition. And ambition requires not only great efforts but also passion so that it grows into a success. Despite the originality of the idea in the Kingdom – due to the lack of home furniture back then and the use of leather products and derivatives as alternatives – this ambitious young man was able to pave the way and become successful in every step he took. From a small idea, a leading company burgeoned. And in a short time, this company grew to quickly become a synonym for “House of Fashion” and an icon in the field of home decoration and beauty, regionally and internationally. Our commitment to creativity and innovation has always been our motivation to provide the finest fabrics and accessories by internationally-acclaimed designers, from all over the world. We are keen to offer you the highest quality products and superior service through our branches located across the Kingdom and major Arab capitals and cities, as well as internationally through a dedicated team.