Now a world-class brand in the premium confectionery industry, Bateel started with a simple concept, offering a unique range of high quality products to a well-defined market segment in an upscale and elegant retail environment. The concept was also unique, offering a selection of products not available from any other source. Bateel’s strong appeal to consumers in various target market segments is based on our strategy and ability to consistantly develop and produce the highest quality products and maintain an innovative merchandising and distribution system.

Bateel’s success is anchored on a strong production and marketing organization, which is vertically integrated and includes farming, processing, manufacturing, and premium retailing functions. Bateel now specialises in the production and distribution of a complete range of dates, and date and non-date gourmet confectioneries. The company is headquartered in Riyadh, Saudi Arabia with a regional office in Dubai, UAE and employs over three hundred people.