Al Musbah Group (AMG) is a successful network of companies thriving in diverse businesses across Saudi Arabia. Starting as a retailer of perfumes, joined by cosmetics and gift items, the Group produces its own line of fragrances and cosmetics under its brand Al Musbah , while their Xplora brand of travel accessories was launched in 2004. In addition, AMG has a Strong retail chain with more than 150 retail showrooms at major shopping malls in number of cities; SENSI and ALMUSBAH.

Diversifying and expanding business into real estate, travel retail, information technology, telecommunications, construction, parking, auto dealership, food & beverage and hospitality, the Group has nearly 200 retail outlets in Saudi Arabia, together with the Saudi Duty Free shops.