Purpose of this job (or Department Overview)
The Musketeers represent Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS and being responsible of the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset.
responsibilities
#“Living” the Red Bull On Premise culture
Assume and live the Red Bull OP Culture. Creation of “kindred spirits”
Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties
Live and breathe the On-Premise environment
Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
Take responsibility for personal development and development as a Musketeer
#Communication
On premise Know-how and Red Bull culture transfer to our customers
Permanent teamwork with other Musketeers and communication with his Regional/National Manager
Develop relative industry relationships (Promoters, Endemic Magazines, etc.) that results in business building initiatives
#Event Activation
Ensure availability and premium High 5 execution around 3rd party events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money
Attendance on key 3rd party events
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations
#Territory Management
Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution
Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory
Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning
Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently
Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution
Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing
#Administration
Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)
Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value
Fulfilment of report dead lines
Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools
#Market research
Observation and reports of competitor activities
Active search of new opportunities for the Business in the region
Identification of EPC outlets
#On Premise Marketing
Putting the On Premise marketing strategy into practice
Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines
Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers
#Key Priorities
Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly
High 5 Execution:
Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage
Perfect Visibility: Stages perfect visibility in order to optimize sales
Consumption Activation: Sells in appropriate consumption activation tools and communication pieces
Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines
Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink
experience Needed
Preferred: 2+ years experience in a sales position with a strong track record of success
Outstanding local market knowledge, contacts and experience in “the scene”
Good communication skills, ability to manage and cultivate good relationships
Negotiation and Objection Handling skills. Has a basic understanding of commercial maths
Business and scene savvy, committed, passionate and able to live late night lifestyle
Must be proficient in EDV (Word, Excel, Power Point, etc.)
Solution oriented and “Do-it-now” attitude
Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious
Able to manage time and workload to optimise effectiveness and efficiency
education requirements
Bachelor Degree
Language requirements
Arabic - English
Knowledge in written and spoken English
travel
Just a 30% internally of total time: