Apply For This Job


Job Description

Purpose of this job (or Department Overview)


The Musketeers represent Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS and being responsible of the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset.




#“Living” the Red Bull On Premise culture

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”

Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties

Live and breathe the On-Premise environment

Engage key consumers through innovative activation that differentiates Red Bull from other drinks.

Take responsibility for personal development and development as a Musketeer



On premise Know-how and Red Bull culture transfer to our customers

Permanent teamwork with other Musketeers and communication with his Regional/National Manager

Develop relative industry relationships (Promoters, Endemic Magazines, etc.)  that results in business building initiatives


#Event Activation

Ensure availability and premium High 5 execution around 3rd party events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money

Attendance on key 3rd party events

Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations


#Territory Management

Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution

Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory

Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning

Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently

Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution

Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing



Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)

Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value

Fulfilment of report dead lines

Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools


#Market research

Observation and reports of competitor activities

Active search of new opportunities for the Business in the region

Identification of EPC outlets


#On Premise Marketing

Putting the On Premise marketing strategy into practice

Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines

Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers


#Key Priorities

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly


High 5 Execution:

Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage

Perfect Visibility: Stages perfect visibility in order to optimize sales

Consumption Activation: Sells in appropriate consumption activation tools and communication pieces

Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines

Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

experience Needed


Preferred: 2+ years experience in a sales position with a strong track record of success

Outstanding local market knowledge, contacts and experience in “the scene”

Good communication skills, ability to manage and cultivate good relationships

Negotiation and Objection Handling skills. Has a basic understanding of commercial maths

Business and scene savvy, committed, passionate and able to live late night lifestyle

Must be proficient in EDV (Word, Excel, Power Point, etc.)

Solution oriented and “Do-it-now” attitude

Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious

Able to manage time and workload to optimise effectiveness and efficiency


education requirements


Bachelor Degree


Language requirements

Arabic - English


 Knowledge in written and spoken English



Just a 30% internally of total time:

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
23 - 28 Years
Minimum Education:
Degree Title:
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Require Travel:
Apply Before:
Oct 03, 2019
Posting Date:
Sep 02, 2019
Show fewer details Read full job description

What is your Competitive Advantage?

Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Try Mihnati Premium

Red Bull

Fast Moving Consumer Goods (FMCG) · 1001-1500 employees - Riyadh