Please turn on your javascript waleed amer - Regional Sales Manager - Carlsberg International - Moussy& Holsten - Makkah, Saudi Arabia


Responsible to build and maintain a high performance sales organization to effectively achieve business objectives


Regional Sales Manager OF Carlsberg International


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Regional Sales Manager
Carlsberg International - Moussy& Holsten
Apr 2017 - Present | Makkah, Saudi Arabia


• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

• Implements national FS sales programs by developing field sales action plans.

• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.

• Completes FS national sales operational requirements by scheduling and assigning employees; following up on work results.

• Maintains national sales staff by recruiting, selecting, orienting, and training employees.

• Oversees the budget for the FS’s sales force.

• Develops policies and procedures as they relate to FS sales.

• Networks with potential customers and FS business partners inside and outside the Kingdom in an effort to promote certain products.

• Approves large contracts.

• Makes presentations showing current sales figures to shareholders, business partners, and corporate executives.

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Unit Manger
May 2010 - Feb 2017 | Makkah, Saudi Arabia


• Establish/ negotiate and lock plans into Customer Development Agreement in line with company policies and budget.

• Maximize the accounts net profitability and enlarge savings.

• Lead the planning process to develop the performance objectives.

• Manage the involvement of the company including support, service to meet the accounts.

• analyzing sales data to identify unexpected trends.

• Project management of the company annual marketing agenda.

• Gaining long term relationships for assigned and new accounts.

• Assess, clarify and validate the customer needs and lead solution development while coordinating with all necessary company divisions.

• Build fact book for key customers with full profile plus strategy definition and update.

• Quarterly review of work plan with management

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Territory Development Supervisor
Jan 2005 - May 2010 | Al dakahlia, Egypt


• Work with sales manager to develop sales plans.

• Training the sales and development team in the market.

• Contact existing and new customers to discuss their needs and explain how these needs are met by specific products and services.

• Ensure the implementation of pricing guidelines and full trade standards & compliance agreements .

• Ensuring successful compliance with customer development expectations

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Account Development Representative
Jan 2001 - Jan 2005 | Al dakahlia, Egypt


• Develop the company's sales development policies and programs.

• Preparing the annual and monthly plan for sales field visits to the company's customers and following up it.

• Direct supervision of salesmen and provide the necessary support to enable them to develop the company's sales.

• Setting sales targets for sales development staff and following up on their achievement.

• Supervising the incentives program and sales commissions for salesmen.

• Preparation and follow-up of the plan to develop the skills of the salesmen of the company.

• Contribute to the implementation of the annual marketing plan of the company.

• Working on horizontal and vertical expansion of customers.

•Perform any tasks assigned to him by his direct supervisor.

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, المملكة العربية السعودية


Al Mansoura University
Bachelor, Bachelors, Bachelors, Bachelors, , ‎
Percentage 80%


1 year Ability to learn new tasks quickly.
1 year Ability to work well under pressure an


Intermediate English
Expert Arabic