Please turn on your javascript Ammar Jbara - Vice President Sales & Business Development - LG Electronics - Dubai, United Arab Emirates

Experience

Company Logo
Vice President Sales & Business Development
LG Electronics
Jun 2014 - Present | Dubai, United Arab Emirates

Vice President Sales & Business Development- LG Electronics June 2014 till present-
Sales Operation
• Set Sales targets and direct sales operations in order to achieve the agreed targets and objectives.
• Review and monitor sales plan implementation and results achieved, and report to CEO on regular basis on the performance of sales
• Make necessary changes to the sales plan to adapt to unexpected changes in the business environment
• Monitor sales processes to ensure overall quality in the entire process.
• Manage sales admin team and ensure proper support is given all the time to
sales operation of the brand
• Establish and ensure the implementation of pricing polices which will achieve the profitability objectives of the brand
• Ensure sharing best practice and knowledge within sales team
• Coordinate closely with after sales director service in order to ensure high level of
quality and service delivery throughout the customers
Operational Roles and Responsibilities
• Contribute towards the overall marketing strategy by working closely with marketing manager and prepare plan for brand management, ensuring this plan are aligned with brand guidelines of the principal.
• Oversee implementation of branding standard and management of marketing materials and retail outlets (showrooms) in alignment with principal requirement.
• Ensure marketing plans and campaigns for the brand effectively support the sales objectives and are in line with the guidelines from the respective principal
• Embed good practice apply to the same way of company and ensure compliance to policies and procedures and principals requirements.
• Maintain a network of business contact and relationship within the market to increase market awareness, obtain market/ competitors intelligence and customer performance information
Performance Management
Manage performance of brand management by monitoring brand awareness, measuring effectiveness of marketing campaigns, keeping abreast of c

Company Logo
Executive Director Sales Marketing Business Development
Al Faisaliah Group
Oct 2011 - May 2014 | Riyadh, Saudi Arabia

Executive Director Sales Marketing Business Development – SONY – Al Faisaliah Group-
Oct 2011 – May-2014
• Responsible for P&L for the company.
• Design sales and Marketing strategy for all channels.
• Tracking the achievement and revise the plan accordingly.
• Increased M/S for all Channels.
• Designed and implement the marketing calendar for all activites and new
launch.
• Develop the after sales service center and customer service awareness.
• GTM approach to increase M/S and profitability
• Set up key performanace indicator (KPI) for the team to track the performance.
• Ensure effective control of marketing budget and takes corrective actions to
quarentee positive ROI budget for the strategy activities.
• Having a genuine passion for sales and understanding the sales cycle from
lead to close.
§ Design incentive schemes for the team to meet business targets.
§ Empowers others and encourages a culture of involvement and trust.
§ Provides role model for employees. Uses scorecard performance management.

Company Logo
Commercial Director
Samsung - Zonik
Sep 2008 - Sep 2011 | Riyadh, Saudi Arabia

Commercial Director – Samsung- Zonik Sept 2008 till Sept 2011
• Set company OGSM (Objectives, Goals, Strategy and Measures) for all Channels in KSA.
• Excellent rapport with current big accounts & Wholesalers.
• Coaching direct dealers team top managements to reach their target.
• Achieving Company Target for all channels (Retail, Whole sale and Key
accounts & B2B)
• Accountable for P&L for Samsung- Nokia Business Handset phones KSA
• Accountable to increase market share.
• PRM selection for the reign, long stock Inventory, Forecast, control the budget
and ROI.
• Defined a proper pricing and credit policy across all channels along with D&A to
the trade.
• Prepared a monthly work-plan, objectives and KPI’s for Partners managers,
supervisors, and leading the achievements of plans, include tracking Micro
Managed of all sales & Marketing activities for all business plan and budgetary revenue, profit, new and existing sales targets with ROI calculation. Communicate market conditions, anomalies, challenges, and capturing the opportunities.

Company Logo
Regional Business Development Manager-Middle East
LG Electronics
Oct 2005 - Jul 2008 | Dubai, United Arab Emirates

Regional Business Development Manager-Middle East- LG Electronics-
Oct 2005 till July - 2008
• Restructure the Mobile department in the reign.
• Designed and executed LG business strategy to grow sales to high level.
• Defined the proper strategy and operation for the entire MC business in Middle
East Countries.
• Managed a team of 130 employees consisting of Sales Managers, key Account
Managers, Marketing Managers, Sales Supervisors, Sales Admin and
Promoters
• Manage the distributors and Partners in the Middle East.
• Accountable for the P&L for the department and market share.
• PRM selection for the reign, long stock Inventory, Forecast, control the budget
and ROI.
• Defined the proper sales structure for the reign, recruit, train and following
closely in the initial phase.
• Defined a proper pricing and credit policy across all channels along with D&A to
the trade.
• Prepared the marketing calendar and link it with different customers & Partners
calendar and tracking competition marketing calendar.
• Prepared a monthly work-plan, objectives and KPI’s for Partners managers,
supervisors, and leading the achievements of plans, include tracking Micro
shop retail management and delivery of products, and marketing plan.
• GTM applied for GCC market
• Communicated and negotiated company promotions and customers LTA and
STA to Key Accounts
• Business review with our trade partners on quarterly and end year basis.
• Managed of all sales activities for meeting and exceeding all business plan and
budgetary revenue, profit, new and existing sales targets.
• Communicate market conditions, anomalies, challenges, and capturing the
opportunities.

Company Logo
National Sales Manager – UAE
PEPSICO
Oct 2000 - Sep 2005 | Dubai, United Arab Emirates

National Sales Manager – UAE – PEPSICO- Frito-Lay Oct-2000 till Sept 2005
• Defined the communication strategy and operation for the entire company
• Started the Operation in UAE.
• Managed a team of 103 employees consisting of Sales Manager, Trade Marketing manager,
Sales Supervisors, Sales Cum Merchandisers, Sales Admin, Drivers and Helpers.
• Defined the proper sales structure for the country, recruit, train and following closely in the initial
phase.
• Implemented HHT for sales operation.
• Defined a proper pricing and credit policy across all channels along with D&A to the trade.
• Preparing a monthly work-plan, objectives and KPI’s for the managers, supervisors, and leading
the achievements of plans, include tracking sales orders processing, delivery of products, and
marketing plan
• Reconciliation for all customers and making sure that all due money collected on time.
• Ensure customers’ satisfaction and quality services through close communication and
coordination with the concerned departments of the company.
• Established and implemented marketing and merchandising activities to insure increase in sales.
• Communicated and negotiated company promotions and customers LTA and STA to Key
Accounts
• Business reviewed with our trade partner on quarterly and end year basis.
• Proactively developed sales strategies to meet and exceed business financial targets. This
includes management of sales pipelines (Retailers) for purposes of monitoring and driving sales
Activities, and forecasting future sales results.
• Management of reporting mechanisms to permit monitoring of sales results.
• Management and reporting of Key Performance Indicators (KPIs) related to sales activities and
For the entire processes.
• Communicate market conditions, anomalies, challenges, and capturing the opportunities.
Achievements:
• Double the volume within two year in UAE.
• Increased our share of shelf by 10% in the first year & by 6% for the second yea

Company Logo
National Sales Manager– UAE
MARS Confectionary
Oct 1995 - Sep 2000 | Dubai, United Arab Emirates

National Sales Manager– UAE – MARS CONFECTIONARY Oct 1995 till Sept 2000
Awarded the Master Foods Oscars awards for “Best employee of the year in 1998”
§ Achieved the highest growth reaching 41%.
§ Developed UAE market to become the second market in the GCC after KSA.
• Established Category management in UAE in KDR outlets (C4, Spinneys, Co-op’s and Choithram)
• Managed the sales force to reach objectives set by Master Food’s management in terms of growth, market share, profitability, distribution and outputs by channel.
• Achieved market share targets by channel and category for the business.
• Implemented of BDA and ensuring proper tracking on progress.
• Managed the Freshness budget within all account.
• Managed the availability within the all account.
• Reporting: by developed /maintained a solid and accurate sales reporting system.
• Prepared tracking of CSS reports to ensure integration of the reporting tool within the daily
operations.
• Sales DSO target for all accounts.
Team Management
• Ensured people development and delivery of business objectives through: Coach, motivate, counsel and train.
• Conducted effective PDR sessions – setting objectives, giving feedback and setting action / training plan

Education

Aleppo University
Bachelor, Bachelors, Bachelors in Arts, B.A‎
English Language and Literature
Percentage 85%
1995

Languages

Beginner German
Expert Arabic
Expert English