• Responsible for total modern trade channel across the channel, managing a team of Key Accounts leaders and merchandising team
• Designing the promo calendar inline with customers’ seasons plans to drive max sales increment
• Understanding of customer needs and requirements to improve higher shelf footage profitability
• Growing and developing existing retailers together with generating new business
Achievement: Negotiated better contracts with retailers improving profit margins by 7%

• Managing TT channel and lead its sales team in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets
• Managing and maintaining outstanding cash through proper collection process
• Achieving and exceeding sales fundamentals and volume targets by implementing company plans, and recommending tests/programs for business improvement in TT
• Executing sales annual operating plan to meet company business planning requirements within the agreed profit margins
Achievement: Grow sales by 12% on top of firm target, improved collection cycle by 13%

• Exploring potential sales growth opportunities with current customers, i.e. brand extensions and/or new products and ensure they are aware of the company’s full capabilities
• Maintaining proficient knowledge of product lines, pricing, production lead times, delivery time, shipping terms and various marketing promotional services
• Analyzing all incoming private label and contract manufacturing leads to determine feasibility; based on pricing, formula, packaging, volume, and utilizing the New Product Questionnaire
• Tracking trends in the industry to help keep product development in tune with new products that could be of interest to current or new private label and contract manufacturing customers
Achievement: Grow sales by 14% on top of firm target directly driven by creating new opportunities with customers

• Reviewing standard and actual costs for inaccuracies, and update standard costs in the BOM
• Validating COGS as part of month-end closing and coordinating physical inventory counts
• Reporting breakeven points by brand, category and customer
• Analyzing and reporting monthly/quarterly margins by brand, category and customer
Achievement: Developed SKU costing model being the base for the operating plan budgeting and variance analysis