Directing Sales Team towards volume achievement and effective credit collections.
Checking sales reports and evaluating competitor’s activities for strategic planning.
Outlet visits at random to ensure product availability and prompt service.
Updating and redesigning the route list, journey plan based on customer base at regular intervals to improve distribution and enhance customer retention.
Achieving monthly target and annual sales budget. Managing entire sales team operation (Muscat and interior regions) and reporting to GM on sales progress.
Daily market visit to ensure effective distribution and freshness of products in all outlets.
Maintaining chiller purity, planogram and chiller prime position for better products visibility and effective chiller usage.
Right product allocation daily by route to achieve targets route wise and SKU wise.
Ensuring right quantity distribution of all SKUs in all outlets (Modern and Traditional Trade) to minimize bad returns on daily basis.
Finding out options for chiller relocation and chiller up-gradation in all outlets to maximize each outlet volume.
Directing distributors and their sales team (giving them support and guidance).
Daily market visit to ensure effective distribution, availability and visibility of all flavors and packs in all outlets.
Executing various schemes, sales promotions to achieve sales objectives.
Addition of new outlets, pre-selling, market analysis, developing action plan and executing them to maximize sales volume.
Achieving monthly target (pack & brand wise) and RED standard.
Creating availability for new brands like Fanta Apple, Fridge Pack, 350ml Pack and Nimbu Fresh in all outlets to increase depth of distribution.
Monitoring the coolers (company asset) to minimize their abuses on daily basis.
Managing entire branch operation in Salalah (sales, distribution, credit collections and logistics) and system implementation.
Expanding the market by finding out new avenues.
Guiding the salesmen to learn, change and develop plans that will ensure prompt service to the customers.
Addition of new customers in all sects by direct marketing (i.e. Retail, Corporate, Institutional and Household customers) to increase customer base.
Marketing activities at large (water sampling, distribution of leaflets, display of range of products and banners in public activities).
Participating in the activities of advertising, trade fairs for brand building.