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More than 23 years of senior and executive management level in managing and orchestrating the entire Factory operations i.e. production, quality, manpower planning, marketing, sales, strategic planning, manufacturing, finance, export, legal, and customer service experience with multinational FOOD & FMCG companies. Proven ability to direct successful teams and departments. An effective communicator and motivator with a track record achievement in developing and implementing business strategy successfully and efficiently. High skilled in operating departments at high level of services within approved budget parameters, while successfully communicating corporate wide vision. Extensive project management, with ability to oversee all stages, from inception to lunch. Background in recruiting, managing and developing teams.
Also I was involved as member in many projects conducted by my ex-employers. These projects related to development of Business Strategy, TQM, New Products Development, MRPII, Balance Scorecard, ISO 9000, Recruitment Committee, New Investments Opportunities etc.
As GM manage and direct all operations and hold full P&L responsibility .Oversee all finances, legal, business strategy & development, marketing, sales, strategic partners (suppliers and customers) , human resources, and administrative affairs.
U-Mark is specialized in marketing and distributing home appliances,personal care products and is the exclusive and sole distributor of many famous and international brands like Conair, Emjoi, Life Gear, Industex, Cosmewax, Kopas, Greenmaster, Onixx, George Foreman, Yi He Electronics etc.
As GM manage and direct the division with the overall aim of building profitable business.
Key responsibilities
-Develop / formulate the business strategy based on a comprehensive understanding of product range and customer need.
-To develop long range forecast and set sales volume by customer, by brand, by SKU’s by share .
-To maximize return from existing brands by developing dynamic marketing plan.
-Worked closely with advertising agencies to develop and implement of an annual promotional and media strategy and budget allocation focusing on seasonal events, social events, and major product launches.
-Budget management / control.
-To allocate sufficient marketing funds to individual brand to sustain and build the business while aiming for reasonable profit.
-To monitor performance against plans and recommend and make changes as necessary to ensure the targets are achieved.
-To initiate market or consumer research, to drow conclusions and make suitable recommendation.
-To identify division’s strengths, weaknesses, opportunities and threats and taking these into consideration to propose business strategy.
-Develop, test and launch new products to take advantage of market opportunities.
-P&L responsibility.
-Competitive analyses.
-Pricing / margin strategies.
-oral / written presentation.
-To monitor all competitive activities and recommend and implement any necessary response. To manage the recruitment, training and motivation a team of sales manager, brand manager and staff.
-To interference and effectively manage advertising agencies to ensure optimal creative output.