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Currently working as a product designer conducting user research interviews, observations, surveys and translating requirements into user personas, stories, journey maps, information architectures, wireframes, and prototypes optimised for a wide range of devices and interfaces designed to enhance overall user experience and increase conversions.
Have worked in large agile teams for companies such as eBay, Stanford University, Groupon, and Ask.com as well as a varied array of small start-ups collaborating with stakeholders at all levels from product owners to designers to developers and users. Have developed UX research and testing plans ensuring appropriate levels of data is collected depending on the needs of the project. Performed concept and usability testing both remotely and in-person through lab environments, creating documentation containing qualitative/quantitative analysis and style guides to inform design decisions that meet business goals.
In terms of software, I tend to use Balsamiq Mockups or Axure to create wireframes and prototypes, as well as the Adobe Creative Suite (such as Adobe XD, Photoshop and Illustrator) to flesh out visual designs.
Also carrying out a PhD part-time in user experience research, investigating the extent to which educational computer games affect mathematics anxiety in university students. The mixed methods study involves designing surveys, conducting playtest observations (including eye-tracking, facial recognition, mouse and keyboard tracking, and think aloud) as well as interviews to create a model of individual components of a game that affect mathematics anxiety. The model will be used in the development of games that reduce anxiety levels while students learn mathematics topics.
- Improved sales/retention and engagement rates through redesigning the user interface, flow and interaction of websites as well as writing copy based on adapted human interface guidelines and user feedback. Adapted interfaces to suit various communication mediums such as desktop, tablet and mobile devices and apps. Worked with a range of start-up companies remotely worldwide as well as many big-name brands such as eBay, Stanford University, Ask.com and Groupon.
Collaborated with product owners, designers, developers and other stakeholders in agile environments to carry out interviews, focus groups, observation sessions, identifying the needs and characteristics of target audiences for apps and websites.
Created user stories, profiles, user flows, and journey maps.
Also wrote human interface guidelines and standards based on user research data. Designed hi-fidelity interactive mockups using Adobe XD, Photoshop, InDesign, Illustrator, Axure, Webflow, honing skills in typography, color, and layout. Also used Balsamiq Mockups, wireframe.cc or simply paper and pen to sketch wireframes.
Used HTML/CSS and Javascript and Jquery to implement the front ends of websites. Also designed on top of CMS applications such as Wordpress and Drupal for blogging.
Monitored website performance using Google analytics. Gathered feedback from users remotely via Hangouts, Skype usertesting.com, userzoom. Also carried out guerrilla testing in person.
Used SPSS to analyse quantitative data from surveys, eye tracking, mouse movement, keyboard strokes and general app interaction depending on objectives. Used NViVo to analyse qualitative data from interviews, think allowed and diary studies.
Wrote reports on user research/testing findings for further iterations, and also carried out presentations to show findings to stakeholders, then further adapted user guidelines and based on feedback.
Organised and ran group tutorials for students.
- Supervised and help manage students during lectures.
- Recorded student attendance.
- Supported students outside of lectures by answering queries about assignments.
- Helped organise exam rooms and invigilate exams.
- Taught topics such as Systems Modelling, Project Management and Business Intelligence.
- Marked coursework assignments.
- Assisted newer teaching assistants in supervising students and marking assignments.
- Performed systematic research of the literature on current user experience issues for diabetes/IBS and running apps.
- Created a usability questionnaire based on the System Usability Scale (SUS) to gather ease of use information on current apps on the market.
- Used social media to target and contact potential participants to take part in the survey about app usage among runners, diabetes and IBS sufferers.
- Distributed SUS questionnaire to participants and analysed data in SPSS
- Helped write a report containing, user flows, information architecture creation and user journeys based on findings to be published as a journal paper.
- Designing and front end development of complex web applications.
- Using common code libraries of Javascript and CSS.
- Designing Photoshop mockups and HTML prototypes
- Creating functional wireframes.
- Using Google Analytics to extract insight into user behavior.
- Researching current thinking usability, accessibility, and SEO.
- Ensuring sites are developed with efficient and effective user journeys.
- Researched competitor sites of Oxfam in order to identify UX styles and trends.
- Developed Oxfam bookshop website using HTML, CSS, Javascript and PHP.
- Wrote sales copy for eBay products.
- Took photos, scanned and edited images of products using Adobe Photoshop and Fireworks.
- Used guerrilla testing to introduce customers coming in store to the new website and acquired feedback, identifying UX issues and trends with the overall platform, and adjusted the design based on the feedback.
