Key Responsibilities;

•Identify and develop plans for Development of distribution networks.

•Managing the Team, Assigning them tasks and getting outputs.
•Responsible for developing and implementing management strategies.
•Making framework to increase market share of Products in the given area.
•Making future plans for upcoming beverage products in market. Aqua Water, Juices,Beverages,

Managing stock levels and making key decisions about stock control.
• Analyzing sales figures and forecasting future sales volumes to maximize profits.
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what local competitors are doing.
• Using information technology to record sales figures and for data analysis and forward planning.
• Dealing with staffing issues: interviewing potential staff; conducting appraisals and performance reviews; and providing or organizing training and development.
• Ensuring standards for quality, customer service and health and safety are met.
• Managing and motivating a team to increase sales and ensure efficiency.

Deal with LULU Hyper Market, Al Meera Hypermarket, Makah Hyper Market, Carrefour and KM
Hypermarket across areas of Sultanate of Oman.
 Acted as a key player between customers and all divisions of the company for the development
and achievement of sales via direct sales channel.
 Responsible for monthly sales forecast.
 Developed, executed and evaluated account and category specific promotion, sales and activity.
 Set objectives and direct sales team to meet these objectives within specific time period.
 Ensured the display and visibility of products are according to company planogram.
 Ensured the availability of SKUs in all key outlets within the assigned area.
 Coordinated and directed sales as well as merchandising team about promotional activities.
 Monitored competitors’ activities e.g. big events, new product launch, product promotions.
 Collection of Purchase Orders from customers and assurance of smooth delivery before
deadline.
 Maintained stock level and reasonable arrangements of shortage and excessive stock in the
assigned outlets.
 Generated daily and monthly reports about overall sales achievements.
 On job training and motivational support to sales team to meet sales objectives.
 Conducted market research and recommended new opportunities.
 Building and maintaining good and positive relationship with customers to expand business.

 Development and implementation of sales, marketing and distribution plans and strategies for
the area, in line with company’s sales, marketing & distribution strategies on brands, volume,
market share & coverage objectives to achieve the overall mission.
 Develop and support the most efficient and effective distribution network in urban and rural
markets of the area to ensure that availability of our brands is maximized at all levels of trade to
achieve the Regional as well as Area wise width & depth targets of each brand.
 Ensure our merchandising presence and share in the identified channel and outlets are in line
with the overall merchandising strategy of brands.
 Ensure that the freight and revenue budgets are consumed in the most efficient and effective
manner. Manage financial accounts and assets to ensure that trade marketing resources are
secure and used in the most effective and efficient manners.
 Executive controls on all expenses in the areas of marketing & distribution and ensure that
Account standing procedures are followed by all sales staff in all the area.
 Target forecasting and evaluation of market potential.
 Sales force training, rout management and area allocation.
 Supervising sales and distribution staff.
 Responsible for the Publicity and TOTs injection.
 Proposal of schemes and promotions and their utilization to take growth and customer
satisfaction.
 Annual turnover is 1 Million cases, of all brands through a network of direct and indirect sale
operations.