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Job Description

  • Is the brand champion and expert while ensuring brand integrity in all respects.
  • Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
  • Contributes to annual brand planning process.
  • Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
  • Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  • Collaborates with sales team for specific strategies for clients.
  • Represents the company and provides support as needed at various trade shows and conventions.
  • Plans and executes events and promotions within fan communities.
  • Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
  • Monitors product catalog compliance and testing reports.
  • Performs other duties as necessary to support the objectives of division and company.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Dec 27, 2020
Posting Date:
Nov 26, 2020
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Mikyal Trading Establishment

Industrial Production · 1-10 employees - Jeddah