Optimize the customer journey on our websites and landing pages to increase conversion rates
Develop and execute optimization plans using A/B testing, multivariate testing, segment-based targeting and behavioral targeting
Create test roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting
Develop visitor paths designed to measure and increase conversions
Partner with our UX research team to conduct surveys, usability tests, and monitor conversion rates by key personas and demographics
Create and test targeted messages for live chat with the goal of getting users to engage with our chat representatives
Stay up-to-date on any new CRO tools, applications and industry research
Effectively communicate CRO results and findings to our teams
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