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Job Description

· Takes ownership of the Social Media strategy and the KPIs

· Ensures buy-in and sign-off from the Head and CxOs

· Works across the organization to ensure alignment and delivery of overall KPIs

· Works with established industry partners (Google, FB, Twitter) and with the emerging partners (Snap, emerging experiential vendors, etc) to ensure the strategy stays relevant and continues to innovate

· Strives to establish flyadeal as a leading social community airline in the region

· Champions flyadeal language and tonality in SM and in the organization

· Owns community, campaign and competitive listening elements of Social Media, and SM Command Center when established

· Plans quarterly and manages day-to-day social media workflows, calendars and monitoring

· Develops social media campaigns and content, both company and user generated, aligning with overall company and departments objectives, ensuring great customer experience, acquisition, retention and advocacy

· Works on increasing conversion /ROI from social media activities

· Follows owned-earned-shared-paid media principles

· Champions on-brand language throughout the touchpoints

· Creates a powerful culture of customer focus through Social Media real time responsiveness and listening

· Ensures that social media objectives are assessed against business objectives and KPIs


• Expert user of social media monitoring and campaign management tools such as Sprinklr, Sprout, HootSuite, Lithium, Oracle suite, etc.

• Expert in Twitter, FB, Instagram, Youtube, Snapchat and innovative SM platforms use for marketing purposes

• Strong individual contributor but also able to perform as a functional team leader and hands on manager

• Good presentation skills and ability and confidence to present to senior management level

• In depth understanding of brand and marketing communications.

• Strong technology focus.

Job Details

Functional Area:
Total Positions:
1 Post
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Degree Title:
Bachelor’s degree or equivalent in a relevant field / Master’s degree preferred.
Career Level:
Experienced Professional
4 Years - 8 Years
Work Permit:
Saudi Arabia
Apply Before:
Apr 17, 2019
Posting Date:
Mar 18, 2019
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Aviation · 301-600 employees - Jeddah

flyadeal is a Low Fares Airline that has been created to meet the growing demand for affordable air travel in Saudi Arabia and the Middle East. It is owned by the Saudi Arabian Airlines Corporation. The venture is part of Saudia Group's SV2020 Transformation Strategy, which aims to elevate th ...Read More