Posted Jul 02, 2014 4 views
Job Purpose:
To execute& track various initiatives of the brand communications strategyas per the instructions of the Communications Manager.
Key Accountabilities:
- Execute Branding Activities
- Assist the Communications Manager indeveloping an annual branding and promotion plan/calendar
- Carry out all tasks needed to implement the branding initiatives planned by the Manager
- Assist the Communications Manager inoperationalizing marketing initiatives for brand promotion like production of TV adverts, newspaper and magazine advertisements etc
- Assist the Communications Manager inliaising with appropriate external agencies
- Interact with the Sales& Marketingteams to get on ground support for execution of campaigns and other initiatives
- Go regularly to the market and evaluate product display across retail outlets
- Help Communications Manager in any other tasks , analysis as required
- Operationalize the company’s initiatives on the internet by providing appropriate content and feedback post clearance from Communications Manager
- Keep track of inventory of various marketing materials including giveaway, banners etc
- Get feedback from principals, store managers, owners about the brand and service levels
- Draft action plans to improve brand image
- Suggest different types of giveaway that suits the brand
- Track competitor activities (pricing, promotions, events, sponerships,etc) on a weekly basis and report the same to the Marketing Director.
- Report as per agreed frequency on BSC (SMART) using relevant performance measures
- Communicate regularly with Communications Manager, Merchandising and Trade marketing managers, Sales teams, purchasing, Store and Warehousing
- Communicates periodically with external agencies (market research firms, ad agencies etc)
Qualifications :
- Diploma or Bachelor’s degree in Management, preferably in marketing, design or advertising.
Experience :
- 2 – 4 years in Marketing Communications, Advertising, Traffic Management.
Job specific Skills :
- Understanding of media advertising, PR, creative development
- Analytical skills, written and verbal communication skills
- Understanding of branded food sector in KSA
- Understanding of basic marketing concepts
Generic Skills:
- Working knowledge of Microsoft Office ( MS-Excel, MS- PowerPoint , MS- Word& MS – Outlook)
- Working knowledge of Adobe Photoshop, Illustrator & Web Design.
- Working knowledge of Arabic and English
Competencies:
- Time & Project Management
- Creativity
- Excellent written communication skills
- Should possess the drive to reach targets
Job Details
ARASCO Foods
Arasco Foods continuously pursues its journey to have a firm and quick plan to assume the leading initiative in the poultry sector greatly growing in the Kingdom. Arasco Foods has become amongst the most significant producers of poultry in the Kingdom and markets its products under the brand name “entaj”. Its production capacity reaches over 40 million birds annually, hence ranking it as one of the fastest growing amongst chicken producers in the Kingdom and this is despite the company’s relatively recent inception.
