- Responsible for managing the health (volume, turnover and equity) of the brand/ category, which he/she works on.
- Deeply understand and analyze the business, develop / execute a powerful marketing plan that builds the business
- Regularly analyze business results and progress by doing financial and competitive research.
- Advertising – creative brief development, copy evaluation, copy clearance, commercial production and media planning
- Lead initiative / innovation management with the key stakeholders
- Develop marketing ideas based on deep consumer / customer understanding.
- Complex business and financial analysis
- Analyze consumer research in order to develop key insight and recommendations.
- Lead the product launches (from developing the winning concept based on deep consumer understanding till launching with execution excellence)
- Formulate and recommend key strategies to achieve brand objectives
- Analyze competitive strategies and plans
- Define and sustain the brand’s equity
- Manage forecasting and budgeting
Skills and Requirements :
· Bachelor degree in Marketing / Business Management
· 3 – 5 years of Experience in FMCG (Fast Moving Consumer Goods) is a MUST
· Excellent communication & presentation skills
· Able to work under pressure
· Creative, analytical, and systematic mind
· Team Player, with excellent people skills
· Dedicated and career-oriented
· Fluent in English and Arabic, in reading, writing, and conversing
· Presentable and pleasant
Since founded in 1980, Sunbulah Group has set its vision to satisfy the consumer’s needs and has been developed to one of the largest food manufacturing companies in Saudi Arabia and the Middle East. Being a leader in our field, we have established a strong presence across different food categories ...قراءة المزيد