We are seeking an experienced and creative PPC & Social Media Executive to lead our digital advertising and content strategy across platforms like Google, Meta (Facebook/Instagram), Snapchat, and more. The ideal candidate is passionate about performance marketing, understands social trends, and has a track record of successful healthcare campaigns.
Key ResponsibilitiesPPC Campaign Management (Google, Meta & Snapchat)
Plan and manage high-performing pay-per-click (PPC) campaigns across Google Ads, Facebook/Instagram Ads, and Snapchat Ads
Develop and implement location-based targeting and custom audience segments to generate high-quality leads
Continuously optimize bidding strategies, ad placements, and creative content for maximum ROI
Monitor and improve KPIs such as CTR, CPC, CPA, and ROAS
Conduct A/B testing of visuals, headlines, and calls-to-action (CTAs)
Social Media Management
Design and execute content plans for Instagram, Facebook, Snapchat, and other platforms
Lead the creative team to produce engaging, platform-specific content (e.g., reels, stories, short videos)
Monitor social trends, community feedback, and competitor activity to guide content direction
Engage with followers, manage inboxes, respond to DMs/comments, and enhance the clinic’s online reputation
Analytics & Reporting
Utilize Google Analytics, Meta Business Suite, and Snapchat Ads Manager for campaign performance tracking
Generate weekly and monthly performance reports with actionable insights
Recommend and execute optimizations based on data and patient engagement trends
Campaign Coordination & Clinic Promotion
Promote key services like Dermatology, Dental, Pediatrics, and Women’s Health through targeted campaigns
Collaborate with internal teams to market new doctor arrivals, events, promotions, and outreach programs
Maintain consistent brand messaging in line with healthcare regulations and clinic guidelines
Bachelor’s degree in Marketing, Mass Communication, or related field
2+ years of experience in PPC and social media advertising (healthcare preferred)
Hands-on experience with Snapchat Ads, Google Ads, and Meta Ads
Strong understanding of the Saudi market, especially South Riyadh’s audience behavior
Proficient in content planning and visual editing tools like Canva or Adobe Suite
Bilingual (Arabic & English) preferred
Competitive salary package
Opportunity to grow within a fast-expanding healthcare brand
Collaborative, performance-driven work culture
Access to cutting-edge digital tools and ad platforms
Star Health Medical Center
