Responsibilities:
· Conduct market research to find answers about consumer requirements, habits and trends
· Brainstorm and develop ideas for creative marketing campaigns
· Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
· Liaise with external vendors to execute promotional events and campaigns
· Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
· Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
· Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
· Undertake individual tasks of a marketing plan as assigned
Skills:
· Proven experience as marketing specialist or similar role
· Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
· Demonstrable experience in marketing data analytics and tools
· Solid computer skills, including MS Office and marketing software
· Full Knowledge of HTML,
· Well-organized and detail oriented
· Exceptional communication and writing skills in Arabic and English
· Commercial awareness partnered with a creative mind
· BSc/BA in marketing, communications or equivalent is preferable
SK Bureau Service