Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and engagement, specifically tailoring approaches for the Saudi Arabian market. This role requires an individual with deep expertise in social media marketing across various platforms, proven leadership abilities to manage and mentor a marketing team, and fluency in both Arabic and English to effectively communicate with diverse stakeholders and target audiences.
Key Responsibilities
1. Social Media & Digital Marketing Strategy
- Develop, implement, and manage a high-impact social media strategy (paid and organic) that aligns with overall business objectives and local cultural nuances.
- Oversee all company social media accounts (i.e., Twitter, Instagram, Snapchat, TikTok, LinkedIn) and ensure content is engaging, on-brand, and culturally relevant for the Saudi audience.
- Lead the creation of compelling digital content, including videos, graphics, and copy, ensuring it is optimized for each platform and target segment.
- Monitor SEO/SEM performance and overall digital marketing campaigns, utilizing data analytics to continually optimize for ROI and performance.
2. Leadership & Team Management
- Lead, mentor, and motivate a high-performing marketing team, fostering a collaborative and innovative work environment.
- Set clear performance goals and manage professional development for team members.
- Oversee project management for all marketing initiatives, ensuring timelines and budgets are met.
- Act as a key liaison between the marketing department and other internal teams (e.g., Sales, Product Development, Executive Leadership).
3. Market Insight & Localization
- Conduct continuous market research to stay ahead of industry trends, competitor activities, and changes in social media algorithms and consumer behavior in the Saudi market.
- Ensure all marketing communications are accurately and effectively localized, demonstrating a deep understanding of Saudi culture, customs, and consumer preferences.
- Manage PR and communication strategies for the region, leveraging local media and influences effectively.
Qualifications
Must-Haves
- Experience: Minimum of 3+ years of progressive experience in marketing, with at least 3 years in a leadership/managerial role.
- Location: Proven experience working in the Riyadh/Saudi Arabian market is highly preferred.
- Language: Fluent in both Arabic (spoken and written) and English (spoken and written) is mandatory.
- Social Media Expertise: Extensive, demonstrable experience in developing and executing successful social media strategies across major platforms.
- Leadership: Proven track record of leading, coaching, and developing a marketing team.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
- Strong analytical skills with proficiency in tools like Google Analytics, social media analytics platforms, and marketing automation software.
- Expertise in performance marketing (PPC, paid social) and managing significant advertising budgets.
- Excellent creative judgment, communication, and presentation skills.
What We Offer
- A competitive, tax-free salary and benefits package.
- The opportunity to shape the marketing landscape for a growing company in the region.
- A dynamic and supportive work culture.
- Professional development and growth opportunities.
