Mystery shopping is a tool used by marketing research companies and organizations to assess the service provided, job performance, compliance, or to gather specific information about a market/competitor, including products and services.
- Mystery shoppers are assigned for specific audits based on specific budget and timeline.
- He is then requested to fill a survey on his experience and conclusions.
- A mystery shoppers should be detailed oriented, with high communication skills, objectivity, and flexibility in meeting the terms of assigned projects.
- A mystery shopper is also expected to have good time management and computer skills.
HS Brands Company
Mystery shopping is a tool used by marketing research companies and organizations to assess the service provided, job performance, and compliance, or to gather specific information about a market/competitor, including products and services. Mystery shoppers are assigned to specific audits based on specific budgets and timelines. He is then requested to fill out a survey on his experience and conclusions. A mystery shopper should be detailed oriented, with high communication skills, objectivity, and flexibility in meeting the terms of assigned projects. A mystery shopper is also expected to have good time management and computer skills.
