1. Setting marketing objectives to ensure access to marketing share and achieve adequate profits.
2. Design and implement an annual strategic marketing plan based on the annual market research.
3. Implement and lead the marketing strategy to ensure effective channels to market and timely executed activities/campaigns.
4. Promote and build good relationships with outside companies or groups
5. Manage and lead the digital strategy through website, social media, and online campaigns
6. Draft, collate and edit copy for marketing materials including prospectus, adverts and e-shots
7. Keep relevant statistics on all aspects of the admission and re-enrollment process and the marketing channel performance, and produce weekly and monthly KPI reports