Responsible for executing all paid media, non-working media, owned media, and shared media spend including: traditional, social, PR, digital
Key Activities / Responsibilities:
Project Management w/ Internal Teams and External Vendors / AgenciesVendor / Agency EngagementMarketing Vehicle Setup & ExecutionBudget Entry and Project Financial TrackingPR/PO ManagementSystem Entry & UpdateEmbed KPIs into key processesKPI Support / Enablement (Near Term)
Skills / Competencies:
Superior project management skills and ability to drive projects to completionStrong financial acumen to manage budgets, represent financial liabilities, and track expensesProficiency in MS Excel, MS PowerPoint, and ability to learn new systemsAbility to collaborate with cross-functional business units, seek common ground and establish alignment on common goalsFunctional marketing knowledge in media tactics including traditional, social, PR, and digital across all media types (paid, non-working, owned & shared media)Experience working with media vendors / agencies (e.g. advertising agencies, PR agencies, bloggers, digital advertising agencies...etc.)Overall business knowledge and holistic general management approachStrong knowledge of procurement policies and proceduresStrong communication, negotiating, and organization skills
Key Interactions:
Report to: Manager of Marketing Operations
Internal: Brands, Seasons, Innovations, Occasions, Shopper, E-commerce, Media & Communications Planning, PR, Finance, Sourcing/Procurement
External: Vendors, agencies
Qualifications:
Education: Bachelor's degree required
2-3+ years of related work experience, preferably in CPG on a Commercial Team or in a Commercial Support function