Create interesting, riveting, innovative and differentiated designs that meet the business needs of AXIS’ clients
-Direct all design work that is done by AXIS
-Suggest and iterate on the client’s briefing in order to allow AXIS to go beyond the client’s expectations
-Understand the relation between the design of any brand and the business it is branding
-Be able to communicate with account and project management team to plan the work of the design team
-Be able to present the creative work done to clients
-Follow all creative work done in AXIS and lead all other designers in a more suitable direction if needed