Advertising traffic managers might create scheduling formulas to determine the flow and cost of advertising.
Studying, analyzing and redesigning ad development processes
Advertising traffic managers also might be responsible for notifying the communication team if errors have occurred with their advertisements.
Assign tasks and check the statuses of outstanding tasks
Conduct a daily morning meeting to go over items/tasks assigned and due for the day and determine if there are any roadblocks
Communicate any issues with the team and Account Executive
Conduct weekly job status meetings to gather and share information with Account Executives and the rest of the team
Initiate new jobs for the client and create timelines and tasks for the work to be done (future planning)
Review the timeline with the Account Executive to get client approval
Requirements
Bachelor's degree
Experience in campaign management or a related position.
Should have strong written and verbal communication skills.
The ability to work as part of a team.
Advertising traffic managers also must have technology skills since they might be required to upload advertisements to be aired at a set date and time or make final edits to print advertisements.
Courses in production and operations management, managerial communication
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