A study on consumer behaviour of islamic women towards fashionable products

Date : Aug 2014 - Oct 2014

BACKGROUND Consumer behaviour is comparatively a young field of study which evolved just after the Second World War. Seller‘s market has disappeared and buyer‘s market has come up. This led to paradigm shift of the manufacturer‘s attention from product to consumer and specially focused on the consumer behaviour. The evaluation n of marketing concept from mere selling concept to consumer-oriented marketing has resulted in buyer behaviour becoming and independent discipline. The growth of consumerism and consumer legislation emphasizes the importance that has given to the consumer. Consumer behavior is a study of how individuals make decision to spend their available resources (time, money and effort) or consumption related aspects (What they buy? When they buy? How they buy? Etc.) Especially Clothes are an epitome of a culture. People in different parts of the world have their own styles of dressing which symbolize their culture and status. In order to understand which are the factors effecting on Consumer Behavior of Islamic Women of Fashionable Products? Fashionable products are should Creativeness and knowledgeable of the environment and the industry on the whole, it has been main source of argument that fashion market is different from other goods market simply because of the nature of such as industry. Another unique feature in fashion marketing is that with no trade barriers, globalization, considerable variations in culture, ethics, social perspective, it is not uniform even at the national level, let alone the international arena with personality of every individual and its biggest challenge. Islamic Women Fashionable products also enter into the Fashion Industry with high challenges among different communities and competitive as well. Islamic Women Fashionable Organizations importing their products from India, Pakistan, Bangladesh, Malaysia, Indonesia, Dubai, Saudi Arabia and Qatar. The relation between dressing and idea of individual expression