Please turn on your javascript Ramees Cheruvote - Digital marketing Manager - Qusec Retail Ventures Pvt Ltd - India

Summary

Marketing professional with over ten years of progressive experience in digital marketing, interactive strategy and eCommerce - Accomplished at creative development, website operations, enterprise platform management, project management, and collaborating effectively with stakeholders, vendors and clients.
Areas of expertise include
Digital Marketing
e-Commerce
App marketing
Analytics and ReportingSEM, SEO, ASO
SMO (Paid and Organic)
Email and newsletter Marketing
Affiliate and comparison marketing

Experience

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Digital marketing Manager
Qusec Retail Ventures Pvt Ltd
Dec 2013 - Jul 2015 , India

Responsibilities to develop, implement, track and optimize digital marketing campaigns across all digital channels for online supermarket, HomeNeed.com and an app HomeNeed.
Responsibilities include
Responsibility for planning and budgetary control of all digital marketing
Devising strategies to drive online traffic to the website and app installation
Tracking conversion rates and making improvements to the business.
Utilizing a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for HomeNeed.

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Search Engine Analyst
Amvensys Technologies Pvt Ltd.
Dec 2010 - Jul 2013 , India

Analyze and creates comprehensive strategies using online media optimize (increasing the percentage of visitors that convert into customers) website content to ensure both search engine visibility and favorable user experience and managing the ecommerce trading
Responsibilities include
Creation and execution of internet marketing plans that included use of pay-per-click advertising, digital promotional campaigns, search engine optimization, e-newsletter and its distribution
Social Media Optimization and Marketing (SMO/SMM).
Develop and manage relationships with external vendors.
I implement my various skills on social medias to promote the brand and its services to drive traffic that connects and stays on the website.
Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience.
I assign marketing staff to supervise these social media platforms and provide regular updates on fans, followers and site visitors.
Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.
Direct landing page optimization through use of multivariate testing and audience segmentation.
Manage customer service program.
Creation and execution of digital promotional campaigns
Keep up with any trends and convergence with other industries.
And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies.

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Team Lead (Search)
Rabi Interactive
Jul 2008 - Dec 2010 , India

Responsible to handle multiple clients and accounts, and will be a part of a larger team that's all dedicated to online marketing and search engine marketing
Responsibilities include
Day to day project management of the company's initiatives, including implementation of internally and externally lead initiatives.
Direct landing page optimization through use of multivariate testing and audience segmentation.
Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience.
Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences.
Social Media Optimization and Marketing (SMO/SMM).
Lead and execute all SEO/SEM technology development, initiatives and link development efforts.
Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.
Research with important keywords and key phrases to utilize then in the correct priority for search engine optimization & Stays up to date with industry trends.
Prepare and present reports to executive leadership on program effectiveness and optimization.
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre.
Manage SEO/SEM team by motivating and guiding them for best overall performance.
Working on latest Web trends and Google Analytics to study the user behavior on the websites.

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Senior executive
Search Marketing Agency & Natural Search Pvt Ltd
Nov 2005 - Jun 2008 , India

Working on latest Web trends and Google Analytics to study the user behavior on the websites, understanding Clients marketing objectives and fully analyzing their online sector and competitors, Evaluating and testing existing website content, layout, hosting infrastructure, Keyword Market Research on targeted markets keywords searching
Successfully created and managed Search marketing campaigns that included - Rich Media Advertising, e-mail campaigns, banner ads, newsletters and various promotional strategies.
Responsibilities include
Responsible for complete SEM process (on & off page optimization) and web analytics.
Provided landing page analysis, keyword market research on targeted markets searching habits.
Provided SEM guidance and recommendations for SEM friendly website design and development.
Developing and improving websites to enhance natural search rankings.
Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
Studying the project thoroughly and achieving the possible ranking.
Research with important keywords/PPC techniques and key phrases to utilize then in the correct priority for search engine optimization & Stays up to date with industry trends.
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
Developed META-DATA collection and analysis applications for Targeted & Lateral Marketing Campaigns.
Developed Company/Product Branding strategies with high success rates.
Evaluated and tested existing site's content, layout, server infrastructure.
Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
Set up web analytics to look at critical KPIs, including overall traffic, traffic quality, leading keywords, average time spent on site, percentage of new vs. returning visitors, and most viewed pa

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Lecturer
Mercy College
Jun 2003 - Jun 2005 , India

Responsible to handle classes for bachelor students with science subjects mainly Computer science. Its a part time task during the college period.

Education

ITEC Kannur univrsity
Master, Masters, Masters in Science, MSc in Computer Science‎
Computer Science
Percentage 75%
2005
KANNUR UNIVERSITY
Bachelor, Bachelors, Bachelors in Science, Chemistry Physics Mathematics‎
Chemistry
Percentage 55%
2002

Skills

Expert Banner Creation
Intermediate eCommerce SEO
Intermediate Founds Management
Expert MarketAssessment
Expert Pay Per
Expert Search Optimization
Intermediate مساعدة مكتب

Languages

Expert English

Companies Followed