Please turn on your javascript Iqbal Khan - Marketing Manager - devaj technology - Karachi, Pakistan


• Result driven, highly-adaptable professional with 12 years of experience in leading corporate marketing
across diverse industries.

• Good command of handling and implementing out of the box approach & innovative ideas.

• Conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand images.

• Proven ability to drive successful marketing campaign & execute successful product launches.


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Marketing Manager
devaj technology
Sep 2015 - Present | Karachi, Pakistan

Core Objective:
Plan, direct, or coordinate marketing & sales policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximising the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Key Responsibilities:

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Successfully Products (QTech Plus –Queue Management System, QTech Mini, Feedback + Electronic Customer Feedback)
• Business development by lead generation. Main clients, ESSA LAB, DHA City, Total Parco, Port Grand, Koel, SHaB’s, Jinnah Hospital, Al-Read, Al-Zaeem Labs, SIUT etc
• Monitor trends that indicate the need for new products and services.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
• Events organised and participation (Telenor IOT Expo).
• Consult with product development personnel on product specifications such as design, colour, or packaging
• Developed marketing collateral ( brochures, product catalogue, presentations, website, online marketing)
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

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Assistant Marketing & Advertisement Manager
Jan 2013 - Aug 2015 | Karachi, Pakistan

Core Objectives:
Manage corporate marketing and communications functions, corporate positioning, product launches, advertising, sales collateral and trade show marketing.

Key Responsibilities:
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales.
• Led market launch of 5 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating.
• Wrote & Design Product catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
• Created web portal to transform previously archaic improving communication flow and adding an effective sales tool for field reps.
• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
• Online product marketing &sales promotion (OlX,,, Facebook &etc.)
• Projects; Home Logic (Home automation system), WAB-i (Information watch - Android based application for displays system), Power Protect LC (Single and three phase LC), LED (Displays system ODU/IDU) and LVD (Lighting system)

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Asst. Marketing Manager
Vikn Technology
May 2012 - Dec 2012 | Karachi, Pakistan

Developed marketing programs for a variety of business-to-business clients.Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Key Responsibilities:
• Developed & Implement marketing promotional plan.
• Focus on direct & indirect marketing channels
• Worked on branding & advertising. Launching products
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales.
• Managing sales target, sales team and customer relationship
• Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills and helped close major accounts

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Marketing Executive
SalTec Powerlink - Karachi, Pakistan
May 2008 - May 2012 | Karachi, Pakistan

Core Objective:
Advanced through a series of Branding, advertising & promotions. Events management and sales collateral for diverse clients and projects.

Key Responsibilities:
• Served as primary copywriter& designing on advertising campaigns for multi million-dollar accounts and successful product launches.
• Worked on marketing strategies for achieving targets
• Generated On-line products sales & promotions (,,,,
• Techno-commercial products brochures designed, catalogue, profile, web contents, presentation etc.
Projects: RMS (Remote Monitoring), IPS (Integrated Power System), CPS (Clean Power System)
• BTL Advertising Activities, Press & magazine Ad (Industrial Review, Yellow Pages etc.)
• Event organised (ITIF, MEE Dubai, ITCN ASIA, and IEEE Expo)

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Marketer/Web Designer
Bosch Pharmaceuticals ( Pvt ) Ltd.
Apr 2005 - May 2008 | Karachi, Pakistan

Core Objective:
Created concepts & design products ads, presentations, website contents & designing, direct mail campaigns, Product catalogue design for pharmaceuticals products.

Key Responsibilities:
• Designing & develop advertising campaigns for Bosch pharma products.
• Prepared Interactive Presentations for client side.
• Website contact management & designing (Bosch& Linz Phrama, PIPP, Pak pediatric association)


Pakistan Institute of Management (PIM)
Diploma, Marketing & Sales Managemnt‎
Mohammad Ali Jinnah University
Master, Masters, Masters in Business Administration, Masters in Business Administration‎
CGPA 2.5/4
Premier College
Bachelor, Bachelors, , Bachelors in Commerce‎
Human Resource Management
Arena Multimedia
Diploma, Multimedia Design Application Course‎
Web Designing


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