The Marketing Research Specialist will be responsible to collect and analyse market research information to meet the marketing strategies and plans and enable informed decision-making for the company. Responsible for the following:
-Marketing analysis (using methods such as SWOT, PLESTE and 5 Forces)
-Marketing research strategies and plans (in coordination with the Director of Marketing & Sales)
-Perform the market research activities required to develop the company and its project’s marketing strategies and plans, in addition to research requirements from other departments.
-Perform research requirements received from Strategy & Business Development department in coordination with the Business Development Analyst.