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Marketing Specialist

The Marketing Specialist provides project management and administrative support and assists with marketing operations and sales support as assigned by the Marketing Team. Works independently on special projects according to agreed timelines and special requests.

Support the marketing team in implementing tactical events and programs, and provide project and administrative support.
Supports the development and distribution of marketing and advertising materials.
Preparation of PowerPoint presentations and Excel spreadsheets as directed by the Marketing Manager.
Preparation of market audit reports through AC Nielsen advisor software if applicable.
Participate in planogram planning with the merchandizing dep. And following up on the execution during the market visit.
Following the competitor's activity and highlighting the important notification, maintain a full database of competitors' products/packaging/promotions and activities.
Assists in production of advertising, marketing brochures, sales kits or other promotional materials.
Execute marketing events such as trade shows and conferences.
Develop report structure to assist in prioritizing departmental projects.
Assist with the execution of marketing programs & promotions.
Generate and track purchase orders and invoices.
Maintain and update customer databases, subscriptions and publication library with digital communication section.
Track and analyze sales leads generated by marketing activities.
Maintain inventory of promotional materials.
Manage direct marketing campaigns from execution to delivery and measurement of effectiveness.
Manage prospect and customer database management and input for direct marketing campaigns.
Manage collateral projects as defined by Marketing Department: content collection, production and printing/ distribution and inventory management.
Maintain files and information for key vendors such as contacts, solution description, active deals, regional contacts, agreements, specific product information/versions of integration, marketing events.