Posted Oct 15, 2018 54 views
Digital marketing associate oversees the online marketing strategy for their organisation. He / She plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website. He / She engage with the public through social media and ensure visitor flow to digital sites. Digital marketing associate also analyse and report on visitor data and devise new ways to market products.
The Day-to-Day :
· Develop and manage digital marketing campaigns
· Oversee a social media strategy
· Manage and maintain the organisation’s website
· Write and optimise content for the website and social networking accounts such as Facebook and Twitter
· Track and analyse website traffic flow and provide regular internal reports
· Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
· Continually work on the Search Engine Optimization of the website
· Fix any errors or bugs in online content
· Edit and post videos, podcasts and audio content to online sites
· Arrange webinars and webcasts
· Create online banner adverts and oversee pay per click (PPC) ad management
· Write copy for email marketing campaigns
· Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
· Work on printed material to supplement online products
· Attend product launches and networking events
Skills
Job Details
Hal Internaional Company
