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Job Description


The Head of Distribution is responsible for developing and executing the organisation’s overall distribution strategy, ensuring distribution systems fully support business objectives. The strategy should reflect dynamism and innovation, enabling flyadeal to offer its customer’s industry leading commercial solutions across all touchpoints, and across all distribution channels that complement the organisation’s vision.


Strategy & Operational

  • Define and execute the overall distribution strategy
  • Monitor the performance of all distribution systems ensuring optimal performance and availability
  • Ensure procedures are in place and are strictly adhered to when both planned and unplanned system outages occur. Ensure minimum downtime is experienced
  • Work alongside IT department to ensure supplier SLA’s are strictly adhered to
  • Ensure all system settings are up to date and fully support operational and commercial objectives and policies
  • Work effectively to support project timelines for the implementation of new products and services
  • Maintain knowledge and awareness of other airline distribution strategies and trends
  • Ensure that commercial and operations departments are aware of new and innovative technologies, and recommend how these can be utilized to the company’s competitive advantage
  • Analyse and report on statistics showing system usage and customer experience, with a view to recommending improvements to the customer experience and conversion rates
  • Work alongside Customer Care team to understand customer feedback from all company touch points, and recommend corrective actions where appropriate
  • Support project management processes, develop test cases and manage user acceptance testing for new and upgraded software
  • Work with CCO and CFO to prepare distribution system budget, and ensure departmental costs are within budget

Management & Leadership

§ Establish Distribution team objectives and KPI’s, and monitor team performance

§ Day to day management of Distribution team members

§ Establish business processes to ensure best practices are shared throughout all distribution system touchpoints

§ Plan, manage and implement rollout of distribution system strategy, including all associated product enhancements and upgrades

§ Manage relationships with third party suppliers and ensure ongoing delivery of SLAs as well as driving new product implementation

§ Work proactively with all third party suppliers to develop strong business relationships


§ Develops team with specific focus on knowledge transfer and training Saudis within the organization

Qualifications and experience:


§ Bachelors Degree or equivalent

§ In depth understanding of the airline industry and the specific sales, marketing and distribution mechanisms

§ Sound knowledge of core airline systems

§ Knowledgeable about distribution system technologies and latest industry trends


§ Ideally has lead an LCC or a full service airline distribution team

§ Experience of working with indirect sales vendors such as OTA’s and major GDS suppliers

§ Experience of working with payment service providers and card acquiring services

§ Experience of working with third party fraud monitoring services

§ Fluent in information technology and cutting edge commercial applications that lead the way not just in aviation but other market sectors

Job Specific Skills:

§ Good presentation skills and ability and confidence to present to senior management level

§ Good presentation skills and ability and confidence to present to CEO level

§ In depth understanding of commercial system principles in the airline industry

Strong technology focus

Managerial & Supervisory Accountability

§ Manages a team within a department

§ Supervises non-managers and professionals

Leadership & Strategic Accountability

§ Develops policy and strategic plans

§ Develops division strategy

Customer Accountability

§ Focused on developing market leading e-commerce experience

§ Interfaces with executive decision makers

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Career Level:
Department Head
Minimum Experience:
10 Years
Work Permit:
Saudi Arabia
Require Travel:
Apply Before:
Oct 26, 2017
Posting Date:
Aug 06, 2017
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Aviation · 1001-1500 employees - Jeddah

We are the newest Low Fares Airline in the Kingdom of Saudi Arabia. We plan to start flying in 2017. Our mission is to offer our customers superior value through low fares, providing a fully mobile-connected travel experience from start to finish.