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Job Description

  • Contribute to the overall Digital strategy.
  • Identify, recommend, and execute strategies and initiatives to drive conversion rates, revenue and profitability
  • Ensuring the airline e-transaction experience is the core revenue generation activity, with primary focus on mobile and website
  • Increase self-servicing share to reduce cost-of-sales and servicing
  • Establish the mobile and website as the preferred point-of-contact for all customers
  • Ensure the airline mobile strategy is aligned with and indeed cutting edge in respect of general airline industry and mobile trends. We want to be an award winning airline in this area.
  • Identify ancillary revenue opportunities in the mobile and web sales environment
  • Ensure selection of payment gateways is optimal for the always connected customer who wants intuitive choices around booking a flight quickly and browsing for leisure
  • Define and deliver the search engine optimization strategy
  • Contribute to and help execute the airline’s search engine marketing strategy
  • Contribute to and help execute the airline’s affiliate marketing strategy
  • Contribute and help execute e-marketing initiatives such as email marketing
  • Identify new areas of eCommerce opportunity beyond current organizational thinking
  • Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
  • Determine key performance metrics and incorporate them in the user experience design and processes.
  • Manage both web and mobile analytics, and be familiar with tagging, tracking and reporting capabilities of well-known analytics platforms
  • Responsible for online customer experience and related project management.
  • Manage approach to mobile application development
  • Translates organizational and departmental objectives into eCommerce objectives and KPIs
  • Work with Revenue Management and Network and Sales departments to embed the mobile sales channel in our fare, sales and distribution processes
  • Builds a strong positive relationship across the organization by engaging and communicating with superiors and with peers.
  • Maintains a productive, inspiring relationship with the agencies and vendors with an aim of delivering insightful and innovative digital solutions
  • Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
  • Works with established digital partners (Google, FB) and with industry partners (aviation technology companies) to ensure the strategy stays relevant and continues to innovate
  • Is always on the forefront of digital innovation, proposes, develops and implements ideas that innovate and engage
  • Manages research projects to ensure consumer understanding that can be translated into superior communication
  • Advocates and disseminates best practice, new learnings and developments across digital, mobile and new technologies within the organization
  • Maintains high ethical standards of the team and compliance with Saudi laws, customs and social responsibilities.
  • Knowledgeable about online sales and marketing technologies and latest industry trends across online retail and online travel in particular
  • Knowledge of Google Tag Manager, Google Analytics, or other web analytics platforms
  • Knowledge of SEO, SEM and web traffic acquisition strategies
  • Knowledge of web optimisation, A/B/multivariate testing and data-driven marketing techniques.

Skills

• Expert user of technologies that drive eCommerce
• Good understanding of analytics, including GA and GTM
• Consumer focus evidenced by ability to provide understanding of behaviours, drivers and attitudes of Saudi digital youth
• Good presentation skills and ability and confidence to present to senior management level
• Ability to analyse and resolve complex problems, with strong attention to detail
• Ability to prioritise and work under pressure to deliver results
• Project management skills, ability to deliver a project from concept to execution
• Strong individual contributor but also able to perform as a functional team leader

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Type:
Full Time/Permanent
Department:
Commercial
Job Location:
Gender:
No Preference
Degree Title:
Bachelor’s degree or equivalent in a relevant field / Master’s degree Preferred.
Career Level:
Experienced Professional
Minimum Experience:
5 Years (5 -8 years in job-related experience within Marketing, Communications, Advertising team)
Work Permit:
Saudi Arabia
Apply Before:
Apr 29, 2019
Posting Date:
Jan 29, 2019
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flyadeal

Aviation · 301-600 employees - Jeddah

flyadeal is a Low Fares Airline that has been created to meet the growing demand for affordable air travel in Saudi Arabia and the Middle East. It is owned by the Saudi Arabian Airlines Corporation. The venture is part of Saudia Group's SV2020 Transformation Strategy, which aims to elevate th ...Read More

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