Working to improve an organization’s market position and achieve financial growth.
Defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions.
Works with bids/proposals and sales team and other managers to increase sales opportunities and thereby maximize revenue for their organization.
Find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future.
Help manage existing clients and ensure they stay satisfied and positive.
Call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.
The primary role of BDM is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients.
BDM must plan persuasive approaches and pitches that will convince potential clients to do business with the company. Must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship.
BDM is required to grow and retain existing accounts by presenting new solutions and services to clients.
Strategic planning is a key part of this job description, since it is the business manager’s responsibility to develop the pipeline of new business coming in to the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors.
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