The Webmaster implements web pages, maintains contents and oversees day-to-day management of the company website, and assures quality and filing integrity of web pages.
Duties and Responsibilities
· Responsible for the design of company web pages, including graphics, animation and functionality.
· To develop web page infrastructure and application related to pages with more advanced graphics and features.
· To monitor web server and site technical performance.
· Implementing search engine optimisation strategies.
· Promoting client websites online to increase prominence within their web community where possible.
· Management of Pay Per Click (PPC) campaigns to achieve optimum ROI (Return On Investment) for individual active search terms for each of the major search engines
· Work closely with the Operations Director to set and ensure marketing campaigns achieve budgeted commercial targets
· Circulate efficient and accurate reporting, detailing results of each web marketing campaign and possible improvement
· Advise Director on the improvement, results, competition and new direction in technology to assist with marketing of the brand.
· Maximise online affiliate opportunities and revenue generation for the brand (with possibility of widening affiliate advertising schemes)
· Ensure regular communication and email contact with affiliates and act as main point of contact
.Source and manage new revenue generating online marketing opportunities.
Skills / Attributes Required
-Proven Website Management experience.
-You will have strong web design skills which will include the ability to edit HTML and JavaScript skills.
-A thorough knowledge of Search Engine Optimisation (SEO) techniques.
-Experience of running and evaluating online marketing campaigns, which will include the management of Pay Per Click (PPC) campaigns.
-A flexible attitude with proven experience of working in a small team.
-Excellent communication skills and attention to detail.